About Us

Liquid Ice, Inc. is a family-owned business founded in 1998 and located in Marlboro, MA. Liquid Ice provides maintenance services foodservice equipment including fountain dispensers, frozen beverage dispensers, beer systems and icemakers. The company also distributes a full line of frozen beverage syrups, cups, lids, straws, and frozen beverage dispensing equipment to foodservice and retail locations. Best selling products include frozen carbonated beverage mixes such as BLUE RASPBERRY FROST, and WILD CHERRY ICE. Liquid Ice serves approximately 700 locations in MA, NH, RI, CT, ME, VT, and Upstate NY.

Company History

1998: Liquid Ice was founded in by former Coca-Cola executive, Al Del Re. He started the business by purchasing a new FCB machine and installing it at a customer location in Faneuil Hall in Boston, MA. The customer agreed to take the machine for free, but be required to purchase FCB syrup, cups, lids, and straws from Liquid Ice.

Jodi Del Re, a marketing professional, and Al's wife, volunteered to do the bookkeeping. The couple cleared out the family garage to store parts and supplies. They bought a $1,500 Jeep Cherokee SUV at a used car lot so they could make deliveries on nights and weekends.

1999: By the end of its first year, Liquid Ice recruited a total of 9 customers, selling Frozen Coca-Cola Classic, and Frozen Minute Maid Cherry.

2000: Liquid Ice placed a total of 53 machines in service, in MA and NH.

2001: Liquid Ice adds Blue Raspberry Frost to its flavor line-up. Soon, Blue Raspberry Frost becomes the company's best seller.

2002: The Jeep is replaced with a 2001 Ford E350 cargo van, complete with company logo.

2003: A full time employee joins the founders. Operations expand into RI and CT.

2004: Liquid Ice adds an in-house parts and service function to maintain company owned equipment, and to control service expenses.

2005: Liquid Ice launches a frozen un-carbonated equipment and product line. Soon after, Liquid Ice celebrates the sale of its 12 millionth serving, and 300th installation.

2006: Liquid Ice begins offering repair services for soda fountains, icemakers, and frozen beverage dispensers, gaining factory authorization from leading beverage equipment manufacturers.

2007: Liquid Ice executes a service contract for Cumberland Farms convenience store chain, becoming the exclusive beverage service provider for 360 of their locations throughout New England.

2008:Liquid Ice celebrates 10 years of operations, rapidly expanding service capability to include HVAC and refrigeration service work at new and existing customer locations. The company installs beverage equipment at over 80 new customer locations.

TODAY: Liquid Ice provides mechanical services and supplies for foodservice equipment including fountain dispensers, frozen beverage dispensers, beer systems and icemakers. The company also distributes a line of frozen beverage syrups, cups, lids, straws, and dispensing equipment to foodservice and retail locations. Liquid Ice serves approximately 700 locations in MA, NH, RI, CT, ME, VT, and Upstate NY and employs 22 people.